Milestones

Most business case studies provide surface-level insights, leaving entrepreneurs with little actionable advice. Founders needed deep, structured interviews that not only covered real experiences but also provided practical takeaways that could be directly applied to their own businesses.

Additionally, traditional knowledge bases are static—users must interpret insights themselves. There was an opportunity to personalise advice using AI, making expert insights applicable to each user’s unique business.

Create a rich, interactive database of in-depth case studies featuring detailed interviews with entrepreneurs. Each study should offer:

• Long-form answers (both text & video) to 20 structured questions covering all aspects of running a business

• Summaries & action items for every answer, providing clear takeaways

• A searchable Insights database, allowing users to explore all answers to a specific question (e.g., “How do you acquire customers?”) in one place

• AI-powered personalisation, where users can apply each answer to their own business

I designed and built Milestones, a platform where users can:

• Explore in-depth case studies with structured, text & video responses

• Use the Insights section to compare responses across case studies (e.g., viewing all founders’ answers to a single question)

• Apply insights to their own business—users enter their website URL, and our AI crawls their site to understand their industry, business model, and goals, then tailors case study answers to their unique needs

• Access small business growth tools embedded throughout the platform

As the sole founder, designer, and Bubble developer, I built the entire platform, including UX/UI, AI-powered insights, database structuring, and interactive tools. The result is a highly valuable resource for entrepreneurs, providing them with directly actionable insights rather than just passive reading material.