AI-Powered Social Media Designer

Businesses struggle to create high-quality, on-brand social media content consistently.

Traditional design tools require manual effort, design expertise, and brand consistency checks, making content creation time-consuming and inaccessible to non-designers.

There was a need for an AI-powered solution that could generate high-quality, brand-aligned social media posts effortlessly.

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Build an AI-driven platform that automates social media content creation by understanding a business’s brand identity, industry, and tone of voice.

The system should generate fully customised designs, written content, and imagery while ensuring users—regardless of design expertise—can easily edit and publish posts.

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I led the design of an AI-powered platform where users simply entered their website URL, allowing our system to crawl their site and generate a comprehensive brand kit. This included colour palettes, fonts, tone of voice, and business descriptions. Users could then generate posts using natural language prompts (e.g., “A post about our latest product release”), and our system pulled from a large library of in-house templates, dynamically applying their brand assets.

Each design was auto-populated with:

• Branded visuals (logos, colour palettes, fonts)

• Curated images (sourced via APIs and in-house image generation models)

• AI-generated copy tailored to their industry and tone of voice

Users could browse a feed of pre-designed posts, select a design, and customise it in a non-designer-friendly editor with smart editing guardrails—allowing them to tweak text, swap images, shuffle colours, or show/hide elements while maintaining visual balance. For experienced designers, a freeform editor provided full creative control.

Additional features included:

• AI-powered scheduling and publishing to social media

• 3D mockups with a built-in browser-based rendering engine, enabling users to upload images and generate MP4 mockups in realistic device frames

As the Lead Product Designer, I defined the UX strategy, interaction models, and overall product experience, managing a product designer and collaborating with developers, product teams, and external agencies to bring this vision to life. The result was an intuitive, AI-driven design tool that streamlined branded content creation for businesses of all sizes.